HISTORY OF BRANDBOXX SALZBURG
AUSTRIA'S LARGEST FASHION RETAIL CENTRE
As Austria's largest fashion wholesale centre and the only national shoe order centre with all the major popular shoe brands, Brandboxx embodies Austria's fashion and lifestyle industry. Brandboxx offers a mix of fashion, traditional costume, sport and footwear, as well as a sophisticated concept blending shop floor with event location. The Brandboxx can look back on a long and illustrious history.
The history of the Brandboxx
MGC Textil- und Modegroßhandelscenter Salzburg is founded by KR Leopold Böhm as a cash & carry centre with 13,000 m2 of exhibition space and 52 tenants who primarily use the MGC as a warehouse.
The MGC is taken over by KommR Wolf Dieter Kepplinger and reoriented as a presentation platform. Market presence is strengthened through sector bundling (sporting goods, fashion, accessories, jewellery) and new showrooms for women's, men's and children's fashion, accessories, sporting goods, sports fashion and lifestyle.
A separate exhibition area is launched for shoes and leather goods, fabrics and children's articles. Order fairs for retailers begin and the ÖSFA is launched as the leading sporting goods fair after ISPO.
With the construction of the new Oktogon, the display area for fashion is expanded by 2,000 m2.
The strong demand for fixed display space from the sporting goods industry is met with a further increase in exhibition space on the 3rd floor by 3,000 m2, reserved exclusively for the sporting goods industry.
B2 extension is constructed alongside a further expansion of the exhibition space thanks to continued high demand.
The MEC (today's Events & Exhibition Center) is converted into an exhibition centre. MGC exhibition rooms are converted into showrooms with expandable 75 m² boxes for permanent tenants.
The exhibition portfolio is expanded for vacancy phases and a wide range of public exhibitions from a wide variety of sectors.
Hall B is constructed. With space for events, balls, seminars, congresses, company presentations and public exhibitions, the MEC is now an exhibition and event centre.
The MGC/MEC gets a new look. The front façade of the entrance hall is remodeled with the wings as a visual link, and the exhibition and event rooms are redesigned.
KommR Dir. Kepplinger retires from the company after 25 years of successful management. The MGC/MEC is taken over by TCN and renamed Brandboxx Salzburg. The MGC becomes the Sports & Fashion Centre, the MEC becomes the Events & Exhibition Centre under Dutch management.
Markus Oberhamberger is appointed as the new Managing Director of Brandboxx Salzburg.
Top brand portfolio in the fully utilised s&f and soc (225 tenants, 25,000 m² of rented space).
The traditional costume fair gets a new home in the Brandboxx. The combination of traditional costume showrooms and the exhibitors in the Events & Exhibition Centre make Brandboxx the largest international order platform for the traditional costume industry.
With 600 brands, 20 annual in-house trade fairs and 6,500 m2 of event space for events ranging from congresses and gala evenings to car shows, events, concerts, product presentations and company Christmas parties, Brandboxx Salzburg is operating at full capacity. The extensive visual and technical adaptations to the interior and exterior are completed, and the building is given a general refurbishment. The underground car park is also refurbished with expanded e-charging stations. This brings the Brandboxx back up to the state of the art and equips it for the future.
An extensive refurbishment programme begins in both the technical and visual areas to meet the quality requirements of tenants and visitors. As well as modernising the building services and fire protection, investments are made in the renovation of the exterior areas, the roof and the renewal of the exterior façade and windows. The Plainbach river defences will be widened to take flood protection into account.