FASHION, SHOE AND TRADITIONAL COSTUME FAIRS IN SALZBURG

FASHION EVENTS IN THE BRANDBOXX

Brandboxx Salzburg is the driving force and pacemaker of the local specialist fashion landscape. Buyers can find important brands, trends and inspiration for the coming season here. The fashion, shoe and traditional costume trade fairs in Salzburg combine around 200 permanent showrooms in the Brandboxx Salzburg with exhibitors on the 6,500 m² of exhibition space.

At trade fairs at Brandboxx Salzburg, visitors can experience today what will be hot tomorrow, or the day after. This is especially true for fashion events, which are among the cornerstones of the Austrian trade fair world. Our fashion, shoe and traditional costume fairs in Salzburg underline the importance of Brandboxx as the country's fashion centre. Various exhibitors and permanent tenants from the Sports & Fashion Centre present upcoming highlights.

THE MOST IMPORTANT DATES AT A GLANCE

The following trade fairs in Salzburg are central components of the Brandboxx event calendar:

  • HOT - TRACHT & MODE Order Start: HOT traditionally marks the start of ordering for the fashion and traditional costume industry and heralds the start of the trade fair season in the showrooms and on the exhibition area. From 2025, the trade fair formerly known as HOT1 Tracht & Mode Order Start will be known simply as HOT - Tracht & Mode Order Start.
  • SCHICK - The trade fair for fashion, shoes and accessories: The SCHICK fashion trade fair in Salzburg is the new date for total outfit expertise. It combines the previously independent trade fairs Fashion Premiere, Schuh Austria and Dessous & Bademoden Salon. The portfolio includes 800 brands from the three sectors. Networking and addressing the next generation with the Talent Day are cornerstones of the trade fair's success.
  • JOT Juniormode: With its high-calibre brand portfolio, JOT Juniormode is a must-attend event for Austrian and southern Bavarian children's fashion shops. Brands from all over Europe present the latest trends for children here.
  • shoes&bags: A second important event for the shoe and leather goods industry. This shoe fair in Salzburg is dedicated to those collections that can or want to show their collections later in the season.
  • FESCH - The trade fair for traditional costume & alpine fashion: THE event for the traditional costume industry. All the relevant players meet twice a year in Salzburg at FESCH to celebrate the beauty of traditional costume and alpine fashion. With a complete range of products from head to toe and a great supporting programme, FESCH is the most important traditional costume fair in Europe.


We are looking forward to welcoming you to the next fashion, shoe or traditional costume fair in Salzburg. Click on the trade fair of your choice below for more information or contact the Brandboxx team directly.

HOT - Tracht & Mode Order Start
SCHICK - The trade fair for fashion, shoes and accessories
FESCH - The trade fair for traditional costumes and alpine fashion
shoes&bags