That was the Brandboxx Fashion Night 2018

Know today what will be worn the day after tomorrow: Once again, the Brandboxx Fashion Night as part of the Fashion Premiere attracted trade visitors from all over the country to look together in many ways into the future of fashion. This time the theme of the fair was “Back to the Future”, and so the fashion and lingerie collections for the autumn and winter seasons 2018/19 are quite futuristic and diverse. Well-known brands, hot newcomers and Austria’s model elite on the catwalk once again set true fashion highlights at the largest domestic fashion trade fair.

An evening for young designers

The Brandboxx Fashion Night has long been a tradition and successfully rounds off the second day of the Fashion Premiere fashion trade fair. Nowhere else in Austria are the upcoming fashion highlights presented so successfully – ideal for experiencing the future topic also live. A special feature of this edition was the collaboration with young designers from the Hallein fashion school. They were able to present some of their futuristic and innovative ideas to a real specialist audience, and they all agreed: the future is truly rosy not only on the catwalk, but also in the designer studios.

A rendezvous for the model elite

What would fashionable visions of the future be without the perfect presentation? In return, the Brandboxx Fashion Night was once again able to secure the créme de la créme of the domestic model elite, above all Celine Schrenk, the reigning Miss Austria, and the former Mister Austria Philipp Knefz. Model size Patricia Kaiser is now a regular Fashion Night guest and added glamor to the collections through an impressive catwalk presence. Actress and top model Kerstin Lechner and Isak, winner of “Austria’s Next Top Model”, also livened up the catwalk. With passion, talent and stage presence, musical star Ana Milva Gomes ensured the perfect atmosphere of the event, moderated by actress Barbara Kaudelka with confidence and enthusiasm.

A complete fashion success

Like the Fashion Night, the entire Fashion Premiere from February 4 to 6, 2018 attracted the who’s who of the Austrian fashion market with international flair on 6,500 m² of exhibition space. Around 100 exhibitors and the 130 permanent tenants of the Sports & Fashion Center presented views of casual wear, evening wear, accessories, lingerie and underwear. There were also numerous newcomers, including Austriandesigns.at. The Viennese designer Karin Merkl presented fine textiles and scarves made by hand. The collection of the Berlin bag label Andrea Maia Berlino, which wants to gain a foothold on the Austrian market, was just as popular. But even long-standing exhibitors, such as Simclan and Vetono, who together have 40 years of trade fair experience in Salzburg, did not miss this excellent opportunity to present their upcoming style highlights.

The Brandboxx Fashion Night 2018 including the fashion premiere was a complete success – and yet only the first part. From July 29th to 31st, 2018, the next round will take place with a first look at the spring and summer 2019 collection. You can find these and other fashion highlights in the current issue Calendar of events . Your Accreditation and exhibition inquiries the Brandboxx team is already happy to receive it.