Fidji Fiala: The Brandboxx tenant story with a competition

Brandboxx is happy about its 225 fixed tenants in the showrooms of the Shoe Messe Center and the Sports & Fashion Center. With an unbelievable variety of over 600 brands, not only trade visitors are impressed by the range on offer. Our tenant stories take a closer look at the success stories from our showrooms. This time, Fidji Fiala is about a real veteran who is celebrating its 20th birthday this year. There is also an exclusive competition to match.

Fidji Fiala in portrait

Perhaps the retail agency for footwear, streetwear and fashion founded in Kitzbühel in 1998 does not immediately get the big aha effect. In fact, Fidji Fiala is responsible for the Austrian market launch of a number of international leading brands such as Vans, Dickies, Ed Hardy Footwear and Christian Audigier. Today the agency represents six world-famous brands. These include:

• Calvin Klein footwear
  Since 2008, the shoe fashion offshoot of the clothing company Calvin Klein has been expanding increasingly into Europe. High-quality lifestyle products for him and her combine style with iconic design.
• Pepe Jeans London Footwear
  The casual style of the British model denim company is also evident in its footwear sector. Cosmopolitan dynamism meets a casual jeans look and creative charms.
• Laura Vita
  Fidji Fiala also represents Laura Vita in Austria. Women’s shoes and matching accessories are cornerstones of the French company’s fashionable product portfolio. Unusual, colorful Laura Vita bags are rightly considered an absolute must-have.

Just in time for her 20th birthday, we asked Fidji Fiala for a short conversation:

What made you decide to rent a showroom from us in the Brandboxx?

Brandboxx is the best location in Austria to present our shoe brands to our customers. For this reason, as satisfied tenants of Brandboxx, we have had our showroom here for more than 15 years.

What can you tell us about the current trends for spring / summer 2018?

The sneaker trend will continue in spring / summer 2018. Glitter effects as well as bright, strong colors are in trend. In addition to the still popular fashion running styles, sneakers with platform-like, bulky soles are popular.

Win the Laura Vita bag!

To coincide with the big birthday party, we are giving away a trendy bag from the French designer label Laura Vita together with Fidji Fiala:

Visit Fidji Fiala in our Sports & Fashion Center, 2nd floor / B21. For more information about the Brandboxx fixed tenants or how you can become part of our showroom family, please contact the team directly via inquiry .

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