The Pantone color of the year 2020 is Classic Blue
4. October 2021Year after year, Pantone searches for the colorful ne plus ultra. The choice of color of the year has meanwhile become a tradition and sets the pace for a wide variety of style and design areas – including, of course, the fashion world. Last year shone Living Coral Familiarity, fun and escapism. The Pantone color of 2020, on the other hand, strives for calm and sovereignty. Classic Blue promises reliability in uncertain times of change.
Harmony and trust
A flood of information and constantly developing technology have long been part of everyday life. New headlines every minute create a more than queasy feeling, the next catastrophe seems to be lurking around the corner. In times like this you need a haven of calm more than ever. Classic Blue is the right shade. PANTONE 19-4052, as the exact name is, provides calm, harmony and security, promotes clear and concentrated thinking, brings structure and order as an answer to chaos and hectic pace. The desire for a secure basis, for familiarity and reassurance accompanies the threshold to a new era, according to the description of the Pantone Institute.
The fashionable all-rounder
In the fashion sector, Classic Blue is, of course, not a big novelty. The powerful, calming and yet radiant blue can be found in exactly this tone or in light nuances in current collections. Denim looks and oversize suits inspire casual fans, while silk and satin underline the noble note of the Pantone color of the year 2020. Classic Blue works best as an eye-catcher in the accessories area. Jewelery with blue stones goes well with every skin tone in combination with gold, while bags, shoes and caps complete the outfit. The shade of the accessory needs to be taken up in the rest of the look or accompanied by subtle notes in order to emphasize this visual highlight.
By the way, Classic Blue goes with pretty much every skin tone and every hair color. Whether blond or dark-haired, the trendy blue is never wrong. However, the trend color 2020 makes a little pale, which is why Classic Blue is especially suitable for the warm season. In the slightly cooler winter months, makeup in cool brown tones provides a fresh contrast.
Without question, Classic Blue will have a decisive influence on the fashion year 2020 as one of many inspiring colors. On the Brandboxx trade fairs Interested trade visitors can see today what will dominate the shop windows and boutiques tomorrow and the day after. For example, the Fashion premiere dedicate a hot outlook to autumn / winter 2020/21 from February 2 to 4, 2020 with the Fashion Night and the Lingerie & Swimwear Salon. This and other dates can be found in the Calendar of events . If you have any further questions or requests for accreditation, please do not hesitate to contact us Exhibition team gladly available.
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