The fashion summer 2019 at the Brandboxx Fashion Premiere

4. October 2021
Fashion premiere 2018 in the Brandboxx Salzburg

© M. Fellner

When Austria’s largest fashion trade fair moves into the country, the Brandboxx Fashion Premiere is not far away. Austria’s largest fashion wholesale center traditionally grants in cooperation with the fashion magazine STYLE UP YOUR LIFE! first fascinating insights into the summer fashion of the coming season. In absolute imperial weather and warm temperatures, the Fashion Night took place for the tenth time. Once again the who’s who of the Austrian model scene came together and presented really hot items from national and international top brands.

Glamor and casual chic for fashionistas

The Brandboxx Fashion Night once again set real highlights. It can already be said that summer 2019 will flirt with contrasts and style. Lace, glitter and flounces accompanied the evening wear from Laona, Apart and Unique, cleverly combined with pastel tones and flower prints. Frieda & Freddies New York, on the other hand, played with cheeky it pieces, while Broadway fashion set an example with relaxed casual wear. Elegant, unique silk scarves from Mucho Gusto complete every outfit. He saw quite a few fashion updates with New in town, the brand new smart casual brand, and the casual everyday style from Lerros Moden.

Beachwear and stylish kids

Beachwear at the Brandboxx Fashion Premiere 2018

© M. Fellner

Playful, attractive and cool – three key words for beachwear and swimwear 2019. Gottex played with luxurious, thoroughly seductive ideas, while Fisico, Pain de Sucre and Beach Life took care of the right thing. Tunics and accessories, plus cool Bermuda shorts, mean that the next summer season is already longing for. Also top: special lingerie insights from Paloma Casile. But there was also a lot to do for the youngest. Lia Bach’s fair trade collection focuses on modern chic made from organic cotton.

Celebrities on the catwalk

At the Brandboxx Fashion Premiere, the presentation has to be right, of course, and so illustrious greats like Dragana Stankovic (Ex-Miss Austria), Virginia Rox, Patricia Kaiser and GNTM participant Victoria Pavlas entered the catwalk. Also skilfully staged: Instagram star Christoph Leitner, Philipp Knefz (Ex-Mister Austria) and Versace-Face Michael Gstöttner. By the way, students from the Hallein Fashion School were responsible for the stunning hairstyling, while Missy May heated up the music live on stage.

Once again the Brandboxx Fashion Premiere was a complete success – by the way, the next edition will take place from February 3rd to 5th, 2019 and takes a cool look at the 2019/2020 season. You can find this and other fashion dates in the current one Calendar of events .

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