That was the Fashion Premiere & Brandboxx Fashion Night 2019

4. October 2021

Models in evening dresses from UNIQUEThe domestic fashion world looks spellbound to Salzburg twice a year, when the Brandboxx Fashion Premiere with Lingerie & Swimwear Salon and the Brandboxx Fashion Night provide first insights into the fashion season after next. This year’s summer event was all about the 2020 summer trends. Here nature played a central role, the fair theme “Colors of Water” was presented in all its diversity. Of course, the Brandboxx Fashion Night 2019 was also exciting as usual, with gripping highlights and a surprising outlook on the spring / summer 2020 season.

Refreshing trend show

Top model Barbara Meier in upcycling fashion from the Hallein fashion schoolAs part of the Brandboxx Fashion Premiere with the Lingerie & Swimwear Salon from July 28th to 30th, 2019, of course, everyone was fascinated by the fashion show, which also takes place every six months. The Brandboxx Fashion Night 2019, in cooperation with STYLE UP YOUR LIFE! presented, once again granted exclusive insights into the future. Top labels like Frieda & Freddies, Daniel Hechter and comma were impressive, romantic and exciting through and through. Particular attention was paid to the trend towards upcycling, the reuse of familiar and worn parts with the highest level of trend awareness. The sustainable collection of the Hallein fashion school, skilfully staged by supermodel and “Germany’s Next Topmodel” winner Barbara Meier, was particularly inspiring. Singer / songwriter Virginia Ernst took care of the musical finale and delighted not only the celebrity guests present, such as Yvonne Rueff, Anja Kruse, Otto Konrad and Clemens Trischler.

Nature and sustainability

Sustainable collection from the Salzburg brand ErdbärWhat was shown on the catwalks at the Brandboxx Fashion Night 2019 was of course also the central theme of the fashion premiere. Summer fashion 2020 is mainly determined by nature, its fabrics and colors. Linen, floral motifs, natural colors and the aforementioned upcycling are linked to sustainability. Behind “Colors of Water” stands the weakness for maritime tones and the colors of the ocean. The Salzburg label Erdbär showed that sustainability and lifestyle can actually go hand in hand. Genuine unique items made from ecological fabrics addressed the problem with crisp prints. For M. Missoni animal-friendly elements – artificial instead of down feathers – were particularly important, while Roidal put silk and cotton in the center.

Styles with personal charm

Model Mary in CommaExciting combinations, unisex and gender styles are also very popular. The unusual color combinations by M. Missoni set exciting accents and are aimed primarily at a young audience. Light blue, apricot and pistachio adorned the extraordinary, supple bodywear by Mey. But athleisure could not be missing either. Comma mixed business and leisure with playful, feminine pieces for the office. In contrast, Unique’s evening fashions were classic, soft and very opulent. Extensive feather applications became an eye-catcher.

In terms of diversity, the summer fashion trends 2020 already know how to inspire. The next must-see date has also been set, because the will run from February 2 to 4, 2020 Brandboxx Fashion Premiere with Lingerie & Swimwear Salon and Fashion Night to the next round. Requests for exhibitors and trade visitors are already accepted.

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