“Jungle in the Boxx”: The new Brandboxx trade fair theme

4. October 2021

“It’s a jungle out there” – for years Randy Newman’s song for the neurotic TV investigator Monk echoed on TV sets. In 2018 the jungle is everywhere. In July and August, the Brandboxx trade fairs take a look at the fashion trends in spring and summer 2018. Under the motto “Jungle in the Boxx”, next year’s warm season shows its intense, colorful side.

Welcome to the (fashion) jungle!

Brandboxx trade fair theme 2017In the spring and summer of 2018, a fresh breeze will blow through the wardrobe: Magic, adventure and fantasy are the central leitmotifs of the coming trade fair season. The fascination of the rainforest is reflected in colors and prints. Colorful tones and intense colors – agave, khaki, deep sea blue, numerous shades of green and a combination of eye-catching and neutral splashes of color – meet prints with exotic animals and plants. Digital alienation misses natural looks with playful high-tech charm. The color contrast program is also continued in the materials used. Flowing fabrics with flower applications or colorful embroidery are complemented by modern-futuristic elements such as netting and mesh. Volume collides with figure accentuation, plus long cuts, new suit and jacket shapes and unusual skirt lengths.

Colorful shoe and sports trends

The colorful jungle colors, enriched by omnipresent contrasts in style and material, do not stop at shoe and bag fashion. Thin soles on the one hand, thick plateaus on the other: a wide range of colors collides with animal and floral applications and charms. At the same time, a growing trend towards a sporty look can be observed. Sneakers and sneaker ballerinas navigate through the urban jungle together with trekking and functional sandals. Speaking of sports: “Sport Power” promises power and energy for sports fashion in spring / summer 2018. Luminous colors, creative patterns and innovative materials provide a huge motivational kick for all athletic endeavors.

The Brandboxx trade fair dates in the 2nd half of 2017

See today what the fashion year 2018 will bring – but where and when? At the Brandboxx trade fairs from July to October, trade visitors get exclusive insights into upcoming collections before they are also available to end consumers at the beginning of next year. The big highlights include the Fashion Premiere, Austria’s largest fashion trade fair, Schuh Austria and the children’s trade fair JOT Juniormode. Make a note of the following dates:

  • HOT 1 + Tracht & Country Premiere
    July 18-19, 2017
  • Fashion Premiere + Lingerie & Swimwear Salon
    July 30th – August 1st, 2017
  • Schuh Austria + JOT junior fashion
    6th – August 7, 2017
  • Sports fair textile
    August 21-25, 2017
  • Shoes & Bags Salzburg 1
    August 22-23, 2017
  • Shoes & Bags Salzburg 2 + leather goods
    September 24-25, 2017
  • Kids Austria
    October 8-9, 2017

The Calendar of events offers a compact, complete overview of all upcoming appointments. in the Exhibition area you will find further information on the individual events. The Brandboxx team helps Questions or accreditation requests happy to continue and invites all trade visitors to colorful, summery music of the future!

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