Fashionable Brandboxx trade fairs in February 2022
8. March 2022Three top-class trade fairs in one event: With the Fashion Premiere and the lingerie & swimwear salon from February 6th to 8th, 2022 as well as the JOT Juniormode am 6. and On February 7, 2022, the trade fair season in the Brandboxx Salzburg celebrated a more than fitting, highly successful start. Exhibitors from all over Austria and beyond presented the hottest trends and forthcoming fashion highlights for the coming season and the season after next to a select specialist audience. Time for a look at the highlights of this typically stylish three-pack.
Powerful fashion comeback at the Fashion Premiere
What the world needs now more than ever is a healthy dose of hope and optimism. That was exactly the focus of the fashion premiere . The industry came back colorful and loud with a healthy dose of opulence, creative prints and exciting colours. Energetic statements, casual wear and stylish things for the city, business and beyond made the rounds on three exciting days. One of the highlights was the business outfit comeback by JCL Jocil, who equipped their full-stretch pantsuits with that certain something in terms of comfort. All-over pattern meets an attractive look and a refreshing degree of comfort even in everyday meetings. “Sporty Glam”, a combination of athleisure and glamorous trendwear from Sportalm Kitzbühel, is also popular. Jogging pants and leather blouson with luxury details in gold bring the casual style into the chic modern age.
Young, hip and playful: JOT junior fashion
The winter edition of JOT junior fashion was celebrated with great joy. The excitement of working directly with customers again was palpable. For the young and youngest audience, top-class national and international top brands as well as exciting newcomers were once again at the start to take a closer look at the highlights of children’s fashion. And they could clearly be seen without question:
- Natural materials such as organic cotton, knitwear, cashmere, fake fur and cord combine environmental awareness, sustainability and comfort. High cuddle factor fuels the natural style.
- Speaking of nature: Beautiful tops in earth and green tones are populated by the animals of the forest. Not only rabbits and foxes say good night here.
- Sport remains popular: Large letters and oversize checked flannel shirts (also as thermal shirts) should not be missing in any children’s wardrobe.
- Stars, hearts and glitter with iridescent surfaces are great fun for fashion-conscious girls. The boys are colorful with nature, with the digital universe, with active city life.
- Dresses with the right accessories are always a must. Ethno-style tunics – comfortable and yet playful – with pockets that can be attached to the dress at the click of a button are on the program at Eisend Happy Girls.
- For Giu Giù, the environmental issue is particularly important. From a small wardrobe made of recyclable cardboard to a book story that matches the motif on the garment, even the youngest are introduced to climate change and waste separation.
Stylish from lingerie to swimwear
Last, but certainly not least, the lingerie & swimwear salon was dedicated to a wide range of topics from underwear and lingerie to sleepwear, swimwear and fashion for the beach and pool. Exciting collections were on display, which are already fueling anticipation for next autumn and winter. The following exceptional phenomena inspired trade visitors and exhibitors alike:
- Classic design in the lifestyle of tomorrow, this is how Coemi understands the new collection. Nightwear, homewear and casual wardrobe are characterized by their versatility and adaptability. Quilted down fabrics, soft fleece and bathrobes with sweater embossing successfully combine comfort and multifunctionality.
- Warm and dark colors accompany LingaDore nightwear. Playful demands strive for romantic femininity as well as unique eye-catchers with aha moments. Of course, animal print is just as important as deep red and blue – lingerie that can be perfectly combined with standard nightwear.
- Luxurious, earthy and yet exciting, this is how the feminine elegance of Cyell looks in the season after next. Inspired by classic British country house styles, stylish shapes and high-quality materials ensure the wow effect in the sleepwear sector. The Cyell collection skilfully adapts to every figure and exudes refined sophistication.
The next dates for these three top-class trade fairs in the Brandboxx Salzburg have already been set: From July 31st to August 2nd, 2022, Fashion Premiere and Lingerie & Swimwear Salon will enter the next round, JOT Juniormode will celebrate its summer edition on July 31st and August 1st. Trade visitors and exhibitors can already be accredited today. Please refer to the for further dates Calendar of events .
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