Brandboxx fashion & costume fairs 2021 in Salzburg

4. October 2021

The final preparations for the first trade fair dates in 2021 in the Brandboxx Salzburg are currently in full swing. In the first few months of the new year, the topic of traditional costumes is particularly central. With two dates – the HOT1 TRACHT & MODE trade fair start and the TRACHTEN order days – traditional costume fashion has a new home in Salzburg. Numerous traditional costume enthusiasts have already registered for the traditional costume fairs in Salzburg in 2021 in order to present current and future trends.

In-house kick-off event

Traditional costume fashion is of course not a new topic for Brandboxx Salzburg. For years there has been a close connection with several appointments per year and a number of fixed tenants in the showrooms. What is new, however, is that the opening event of the trade fair season is being organized entirely in-house, and so everything at the first Brandboxx fashion fair in Salzburg in 2021 will revolve around traditional and folklore. The HOT 1 – TRACHT & MODE trade fair start on 2. and February 3, 2021 is reserved for trade visitors. Current and upcoming collections are presented in the exhibition rooms, and the showrooms are open to visitors.

A shuttle service was set up between Brandboxx, the Gusswerk in Bergheim and the Salzburg Fashion Mall for the entire season and thus also for the first two Brandboxx traditional costume fairs in Salzburg in 2021. This runs free of charge for visitors from 9.30 a.m. to 5 p.m. every half hour and connects the most important trade fair locations in the city of Mozart.

TRACHTEN Order days with prominent visitors

But that’s not all that the traditional costume hotspot in Salzburger Land has to offer in the first quarter of 2021. The brand new traditional costume fair TRACHTEN Order Days will take place twice a year with the first date from March 5th to 7th. The trade fair will become a meeting point for the entire traditional costume industry and has already passed the 100 exhibitor mark – there is a complete list of all participants at Fair site . In addition, the Austrian presenter and designer Silvia Schneider could be won as a star guest for the press aperitif on March 6th. Together with the Brandboxx team, she will present the many strong costume exhibitors to the public.

You can look forward to concentrated costume competence at these first two dates (more to follow), a completely new trade fair look and a comprehensive safety and hygiene concept for a smooth process – together, together and yet with due distance. You’re welcome contact the Brandboxx team for accreditation requests and questions about the costume dates.



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