5 tips for showroom design
4. October 2021So you have decided on a showroom and are relying on a permanent exhibition area with which you can optimally present your company and your products. In fact, “can” is the key word, because if the presentation isn’t right, even the best location won’t help. With these five tips for designing a showroom, your exhibition area can be turned into an attractive point of sale in no time at all.
The most important tips for setting up a showroom at a glance
A showroom has many advantages. You set up yourself in close proximity to the customer and can better address the right target group through location targeting. At the same time, a small event room is available, which also creates the right atmosphere for customer appointments. You can now read how this works:
Your brand, your showroom
Each showroom must first of all meet your personal requirements. Therefore it should represent the image and appearance of your company as a brand. Whether hip and modern or classic and elegant – the furnishings should match the goods.
Customer friendliness is the be-all and end-all
With this presentation area you want to encourage existing and potential clients to place orders and make purchases. The showroom design should also be customer-friendly. Trying on or product testing options as well as optimized trade fair options – for example QR codes for purchase via smartphone – should not be missing. If there is enough space available, you can also think about standing tables and / or seating.
Clear sales message
You know what you want to achieve with a showroom: more business thanks to direct customer loyalty. Set up your point of sale like one and choose colors and shapes that encourage browsing and lingering. With suitable lighting, you can optimally showcase your goods.
Tell a story
Nowadays the internet is the biggest competitor of the traditional shop space. If the necessary stimuli are missing, the customer probably prefers to click through the net. Storytelling has become a big buzzword in showroom design. Does your brand have something to say? Then illustrate this story, for example with displays or screens that lead to the point of sale. Once the emotional bond has been established, building sales discussions are much easier.
Create impulses
If your customer visits your showroom, goes shopping and then doesn’t come back, you have created a short-term deal, but you haven’t created the necessary loyalty for further visits and sales. With targeted impulses, you encourage regular visits to your presentation area. Do not be afraid to change the showroom design and adapt to certain product series, new market launches, festive occasions or just the season. Appropriate modifications to the showroom are recommended, especially for seasonal goods.
With these tips you can design your showroom the way you want it in no time at all. Are you still looking for appropriate presentation options? Then you are in Sports & Fashion Center and the Brandboxx Shoe Exhibition Center certainly correct! 225 fixed tenants can’t lie – we look forward to yours inquiry .
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