10 years Shoe Messe Center & Schuh Austria

National and international greats in shoe fashion met at 6. and August 7, 2017 for one of the most important Austrian must-attend events in the industry. At Schuh Austria, a first exciting look ahead to the coming spring / summer 2018 trade fair season was dared. Established brands and newcomers presented a refreshing mix of classic and modern styles. This year’s trade fair date was crowned by a big anniversary, because the Brandboxx Salzburg Shoe Exhibition Center is celebrating its 10th anniversary this year!

Repositioning and shoe fashion outlook

Schuh Austria has long since established itself as a mandatory semi-annual event and is not only attracting Austrian companies for a long time. An example of international companies trying to reposition themselves in the domestic market through Schuh Austria is Cafà © Noir. The exhibitors of the Italian brand were enthusiastic about the central location and the size of the fair and took the opportunity to offer their Austrian customers a fair platform. Cafà © Noir also provided an exciting outlook on the coming season, which ran like a red thread through Schuh Austria. The casual style remains hot, and in a wide variety of designs. Whether clean and sporty, or with applications and glittering charm – the next trade fair season will also be pleasantly casual.

Complete success for showroom brand

The fixed tenants of the Brandboxx showrooms in the Shoe Messe Center also enjoyed the ideal infrastructure, the bundled expertise and the wonderful ambience of Schuh Austria. Nero Giardini, who only moved into the Shoe Messe Center in April, appreciates the support and organization. After several years as an exhibitor, it was only logical to move into a showroom. Hauer and Zoth have been cooperating since the beginning of the year and use the SOC infrastructure as well as the optimal trade fair presentation to bundle existing synergies even further. Trade fair manager Katharina Absmanner was also inspired by the consistently positive feedback and summed up: “The overall package and our high service quality as well as the great evening event, which again rounded off our trade fair program very well, were particularly praised.”

Anniversary in the Shoe Messe Center

On the evening of the first day of the fair, Brandboxx celebrated its birthday with all showroom tenants. The Shoe Messe Center, founded in January 2007, celebrated its 10th anniversary. Thanks to constant investments in modernization as well as a steadily growing number of fixed tenants, which meanwhile has been able to lead to 100% occupancy, the Austrian shoe competence center has now grown to two floors. As part of the evening event, exhibitors, fixed tenants and buyers met for a little rendezvous. The advertising community of Austrian shoe sellers also chose the shoe supplier of the year. In 2017, the Graz-based shoe manufacturer Legero was pleased to receive this honor.

Once again Schuh Austria was a complete success and once again underlined the exceptional position of the SOC. The next date has already been set: on January 31 and February 1, 2018, Brandboxx Salzburg will open its shod gates again. Would you like to be there as an exhibitor or trade visitor or are you interested in a showroom in the Shoe Messe Center? Get in touch with us today , our team will contact you as soon as possible.